How To Use Instagram Stories For Marketing

If you want to talk to friends and family on Facebook, you can't post company content first. Instead, many businesses use Instagram to sell and market their products. Right now, more than 25 million business pages are on Instagram. 75.3% of brands in the US have an Instagram account.

There are many things that businesses can do to improve their digital advertising and marketing when they use Instagram for Business. These include getting more followers, more involvement, more brand recognition, building trust, and many other things. You can use a lot of different features and tactics with Instagram for Business, so it might take some time to find the best mix.

But if you do it right, the results can be well worth the effort. One tool that can help you promote your business in many ways is Instagram Stories. More than 400 million people use Instagram Stories every day, and businesses spend almost a third of their ad spending on them. It's not a surprise that companies share more than a third of Stories.

What's The Style And Theme Of The Content In Your Instagram Stories?

Instagram Stories are a great place to try out new creative ideas because the posts only last 24 hours. But that doesn't mean they shouldn't all have the same style and theme. This is what makes your stories unique. You should make it clear that your Stories are from your brand when they show up in people's feeds.

Things that make something look good, like styles, colours, effects, and more. It's a good idea to use a third-party tool like Canva to get this level of consistency. The Colour Wheel, Font Pairing, and Magic Resize are some of the tools on this site that can help you make great content.

You can also start with one of the many themes for Instagram Stories or go to Canvas Design Inspiration to get more creative ideas for Instagram Stories. You can also use its Create School to learn how to make Instagram Stories and begin building your business.

How To Grow Your Instagram Stories

People who see your Stories will have fun interacting with your content and with each other if you use location tags, @mentions, vote stickers, or emoji slides. Both people and businesses have used interactive stickers to get in touch with their fans. About 60% of businesses that use Instagram Stories also use at least one interesting feature every month.

Using Hashtags And Location Tags

Hashtags and location tags on Instagram are two of the most natural ways to get more people to see your posts. People can see everything that goes with an Instagram name when they like, follow, or find it. People who aren't following you will find your posts a lot faster.

Another way to reach more people is to use location tags. A lot of people look for specific places. They can scroll through the stories that go with those spots, which means more people will see your material. Each Story can have up to 10 points. It also has a sticker with a word that you can click on.

Don't forget that to get the most out of hashtags, you'll also need to know which ones to use and how to use them. You should use hashtags that are relevant to your post and the people you want to reach. You can also hide your hashtags with a sticker because Instagram Stories don't have as much space as regular posts.

Emoji Sliders And Polling Stickers

People who use Instagram love being able to say something. That's why you should ask them what they think. That's possible with Instagram Stories stickers. It has been shown that 83% of the time, Instagram Story stickers can make a movie do better.

It would be better if you only utilised these stickers when they helped you say something. If not, they will make the post less useful because they will add to the visible mess. One of the best methods for your fans to connect with you is through polling stickers.

So, they are a quick and easy way to get more people to connect. Instagram marketers often use stickers that let people vote to find out if their fans want to buy something or pick between two options. These simple methods are often the best, even though they might not seem important.

Also, they help people feel like they belong to a group a lot. Another easy and useful way to get more people to connect with your Stories is to use emoji sliding stickers. It's easy to quickly show how you feel with these emoji slider stickers because they have a lot of them.

GIFs With Logos

You can make your sponsored Stories more interesting with sponsored GIFs. There are times when GIFs can help draw attention to a certain part of your Story. They can also contain call-to-action words like "link in bio," "sound on," or "swipe-up." It's simple to tell them what to do next. To make them look better, you can also add a lot of stickers and drawings from pop culture.

Giphy also lets you make GIFs for your business. Don't be afraid to try making one. They're an easy way to get the word out about your brand and keep the look of your posts uniform. You should be able to get your branded GIFs in a few weeks, but the time and work you put in will be worth it.

Instagram Stories Statistics

Brand statements, brand partnerships, and celebrity takeovers are all things that companies can use. Draw attention to saved Reel events and ask questions to get people excited. Sliders for links, comments, and countdowns To save time, you can make templates ahead of time and then change them often. You can also get LIVE on Instagram Stories and share NEW POST updates.

We are already 200 words over the suggested 1500 words for this piece, so if we add more, we will go over your minimum word count. This could hurt the results. "Instagram Stories Growth Hacks" might be a unique piece we can add to another group with all the tips.

You need to make sure that everything goes as planned with every digital content marketing strategy. So, you'll need to keep an eye on the data from your Instagram Stories to see how well they're doing, discover any trouble spots, and fix them.

You need an Instagram business account before you have a look at the Insights section. Once you're here, you can see how many times your Instagram Story was watched, how many people saw it, and how many people liked, commented, shared, or visited your profile.